Tequila Don Julio has launched its inaugural global cask sale, offering spirits collectors the opportunity to own a limited-edition release of Don Julio 1942 with a special cask finish. This is the first-ever release oflimited-edition Don Julio 1942 expressions globally.
Five expressions of Tequila Don Julio 1942 have been crafted through an extended finishing process utilizing casks which previously held Bourbon, Ruby Port, Orange
Wine, Madeira Wine and Crémant. Only one cask of each finish is being released.
The five rare and new Tequila Don Julio 1942 expressions are available through an exclusive online auction on BlockBar.com, closing at 10 a.m. EST on June 20, 2024. Following the auction, the owners of each of the new expressions will be invited to a special event at the brand’s private distillery in Mexico.
“The culture surrounding agave-based spirits is exciting, constantly evolving, and this inaugural Tequila Don Julio 1942 global cask sale demonstrates our commitment to continue to push the boundaries of what a luxury tequila experience can be,” said Sophie Kelly, Senior Vice President of Global Tequila and Mezcal Categories at DIAGEO. “We recognize that for many, luxury tequilas are considered an extension of one’s lifestyle, so we’re meeting the demand for prospective buyers and tastemakers to not only ownan extremely rare, super luxe-tequila, but to own a piece of the Tequila Don Julio history and legacy.”
The five limited-edition Tequila Don Julio 1942 expressions were carefully selected to best complement the Don Julio 1942 tasting notes, while enhancing certain intricacies of its flavor profile. The Crémant Cask Finish introduces floral and citrus notes; the Orange Wine Cask Finish imparts tea and sweet Spices; the Ruby Port Cask Finish offers a combination of cinnamon and dark chocolate; the Madeira Wine Cask Finish brings the toffee and spices and the Ex-Bourbon Double Charred Cask has toasted oak and caramelized banana notes.
Limited-edition bottles have been specifically created for the Tequila Don Julio 1942 Cask Finish release and will be individually numbered, featuring a gold-embossed icon that is emblematic of the origins for the five special cask finishes.
“We are excited to announce the partnership between Tequila Don Julio and BlockBar for the release of its inaugural limited-edition global cask sale. Tequila Don Julio is synonymous with quality and innovation, and this collaboration is testament to that. With one full cask each of five, bespoke 1942 finishes, we are excited to showcase the exceptional craftsmanship and innovative spirit that define both Tequila Don Julio and BlockBar. We invite tequila enthusiasts worldwide to participate in our online auction to become one of the world’s first owners of a Tequila Don Julio 1942 cask finish expression,” said BlockBar’s Jamie Ritchie.
The Tequila Don Julio 1942 Cask Finish Release - 2024 auction is now live on BlockBar,
The starting bid for each cask is $35,000 and individuals who are of legal purchase age for beverage alcohol in the country in which they reside, and in any case aged 18 or older, can participate by creating a BlockBar account before the auction closes at 10 a.m. EST on June 20, 2024.
Tequila Don Julio will store all five casks at its Mexico distillery until bottling which will occur between December 2024 and March 2025.
To learn more and keep up with the latest from the Tequila Don Julio, follow
@DonJulioTequila on Instagram.
