Verge Motorcycles will open its first U.S. stores in Los Angeles and San Jose, California. The company believes California is the perfect place in North America to launch the rollout of its new direct to consumer retail format.
Verge Motorcycles is a Finnish electric motorcycle manufacturer that has garnered attention for its innovative and futuristic designs. Founded in 2018 by Mika Häkkinen, the company aims to revolutionize the electric motorcycle industry with its unique approach to both aesthetics and performance. Verge has set itself apart from other electric motorcycle manufacturers by emphasizing cutting-edge technology, sustainability, and a distinctive riding experience.
One of the standout features of Verge Motorcycles is the innovative hubless rear wheel, which integrates the electric motor within the wheel itself. This design not only gives the bike a sleek and futuristic appearance but also improves its handling and performance. The absence of a traditional chain or belt drive system reduces mechanical losses and maintenance, offering a more efficient and reliable ride. This hubless motor is a testament to Verge’s commitment to pushing the boundaries of conventional motorcycle engineering.
Verge Motorcycles' international retail strategy is being driven by technology visionary George Blankenship, who was instrumental in developing Apple and Tesla's highly successful, ground-breaking showrooms. Blankenship’s excellent retail networks and industry experience will play an important role as the electric motorcycle pioneer opens its first U.S. stores.
“I see the same potential in Verge as I did at Apple two decades ago and Tesla one decade ago when those companies set out to completely redefine their industries. I want Verge to be positioned wherever lots of people are spending time on a regular basis finding new things they might be surprised to see. Westfield Century City is one of the best shopping centers in the world, making it a perfect place for us to start our store operations in the United States," says Blankenship, Verge's Chief Revenue Officer.
In November, at the LA Auto Show, Verge launched its’ new Starmatter platform, which brings software updates, sensor technology, artificial intelligence and an advanced user interface to motorcycling for the first time. At CES in Las Vegas, Verge announced an update to its flagship model with Starmatter Vision features, including multiple cameras and high-resolution radar, making Verge TS Ultra the first motorcycle equipped with the sense of sight.
In June of last year, Verge confirmed its plan to utilize Tesla's NACS charging connector which means all bikes from day-one will be able to utilize the expansive Tesla Supercharger network.
Verge motorcycles are available for pre-order at www.vergemotorcycles.com
